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  • Home
  • B4 Leadership Courses
    • Introduction
    • CEO Circle
    • Leaders Circle
    • Leaders AI Advantage
    • Moonshot Factory
  • About B4
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  • Membership Benefits
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    • Events
    • News & Thought Leadership
    • Digital Benefits
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Format & Pricing

The Moonshot Factory is an exclusive CEO programme for leaders ready to define their next decade. As disruption accelerates—AI, climate, talent, geopolitics—this six-session journey helps established businesses look beyond operational pressure, build a bold long-term vision, and rethink leadership for a world that’s changing faster than strategy. 


  • Number of sessions: 6 
  • Number in group: Maximum 8
  • Meetings: 6 in person 
  • Timings: 2 hours 
  • Frequency: bi-monthly
  • Opening session: Thursday 26th February, 8am to 10.30am at Rhodes House, South Parks Road, Oxford OX1 3RG 
  • Apply for Cohort 1: Places are limited to eight leaders. Applications close 31 January 2026 or when cohort fills.
  • Facilitated by Mark Zwinderman

Rates

Rate includes 6 sessions, facilitation, lunch and networking opportunities:


B4 Members: £1,500+VAT pre 31/12/2025, £2,000+VAT thereafter


B4 Platinum Members: £1,000+VAT pre 31/12/2025, £1,500+VAT thereafter


B4 Corum Members: £500+VAT pre 31/12/2025, £750+VAT thereafter


Non-Members: £2,000+VAT pre 31/12/2025, £2,500+VAT thereafter

REGISTER YOUR INTEREST

A Programme for Leaders Ready to Define Their Next Decade

1. Why The Moonshot Factory Exists

The next ten years will test every assumption your business was built on. Cybersecurity threats are evolving faster than defences, AI is restructuring entire value chains, workforce expectations are fundamentally changing, climate regulation is reshaping supply chains and capital allocation, and geopolitical fragmentation is redrawing the map of global trade.


Most CEOs know these forces are coming. Few have the time or space to think rigorously about how they intersect, what they mean for their specific business, and how to position strategically rather than react tactically. The Moonshot Factory creates that space.

2. A Programme for Leaders Ready to Think Bigger

The Moonshot Factory is built for a select group of Oxfordshire CEOs and Managing Directors who are ready to step beyond short-term targets and explore what is truly possible. Across this journey, leaders combine a bold Moonshot vision with structured strategic thinking, personal leadership clarity, and peer insight from others navigating transformative change in their own organisations.  

3. A Structure Designed for Deep, Uninterrupted Thinking

The programme consists of six intimate, two-hour sessions held throughout 2026 at the extraordinary Rhodes House — a setting that has hosted some of the world’s most influential conversations on leadership and impact. With only eight participants, each session becomes a deliberate retreat from operational noise, offering the time and space required to think rigorously about long-term direction. 

4. The Strategic Challenges We'll Explore

Across the six sessions, we'll dig deep into the forces reshaping the business landscape over the next decade.


Cybersecurity & Digital Resilience – As threat actors become more sophisticated and AI-enabled attacks scale, how do you build resilience without paralysing innovation? What does board-level cyber strategy actually look like?


Workforce Transformation – Generational shifts, hybrid work permanence, AI augmentation, and talent scarcity are colliding. How do you build organisations that attract and retain the people you'll need in 2030?


Climate Risk & Opportunity – Regulation is tightening, investors are demanding disclosure, and supply chains are vulnerable. Is climate a compliance burden or a competitive advantage for your business?


AI & Automation – Beyond the hype, where will AI genuinely transform your industry? How do you identify the applications that matter versus the noise? What capabilities must you build now?


Geopolitical Fragmentation – Supply chain sovereignty, trade restrictions, regional instability. How do you build resilience and optionality into long-term planning?


Market & Customer Evolution – Your customers' expectations in 2030 will be radically different. How do you anticipate rather than follow these shifts?


These are not abstract topics, and each session examines how these forces specifically impact your business, your sector, and your strategic options. Through structured exploration and peer challenge, you'll develop clarity on where to focus, what to build, and what bets to place.

5. The Conversations That Define the Next Decade

This is a peer-to-peer strategic exploration. Each session combines expert framing of a major challenge with deep-dive application to your specific business:


  • Given cybersecurity's evolution, where are you genuinely vulnerable and where are you over-investing?
  • As AI reshapes productivity, which roles in your business become more valuable and which become obsolete?
  • If climate regulation accelerates faster than expected, what does that do to your business model?
  • What would it take to make your workforce strategy a genuine competitive      advantage rather than a constraint?
  • Which geopolitical scenarios would fundamentally alter your growth assumptions?


These conversations sharpen strategy, surface blind spots, and illuminate the choices that separate businesses that thrive from those that merely survive the next decade. 

6. From Challenge to Moonshot: The Strategic Framework

Understanding the challenges is essential, but it's not enough. The Moonshot Method provides the framework to convert insight into action.


Strategic Clarity – Given these intersecting forces, what bold position should your business occupy in 2030? Which challenges become opportunities? Which assumptions must you abandon?


System Architecture – What capabilities, partnerships, and organisational structures do you need to build? How do you phase the transformation without losing focus on current performance?


Leadership Execution – What kind of leader must you become to navigate this complexity? How do you build a leadership team capable of executing in uncertainty?

You'll leave with both the strategic clarity about which challenges matter most to your business, and a practical 12-24 month action plan for positioning toward them.

7. Outcomes That Endure Beyond the Programme

By the end of the year, you will leave not with abstract ideas, but with a rigorous 12–24 month action plan, a clearer sense of your evolving leadership role, and a strategic framework you can use for every major decision ahead. The Moonshot Factory is for leaders who know that the next chapter of growth demands different thinking — and who are ready to shape, not simply survive, the future. 

8. Investment & Pricing

Rate includes 6 sessions, facilitation, lunch and networking opportunities:

  • B4 Members: £1,500+VAT pre 31/12/2025, £2,000+VAT thereafter
  • B4 Platinum Members: £1,000+VAT pre 31/12/2025, £1,500+VAT thereafter
  • B4 Corum Members: £500+VAT pre 31/12/2025, £750+VAT thereafter
  • Non-Members: £2,000+VAT pre 31/12/2025, £2,500+VAT thereafter


Apply for Cohort 1

Places are limited to eight leaders. Applications close 31 January 2026 or when cohort fills.

Our Expert Facilitator

Your Guide – Mark Zwinderman, Director ZCL - The Moonshot Factory

This programme is personally facilitated by someone who has lived this journey.

For over 15 years, I've worked at the intersection of ambition and execution, helping CEOs, scale-ups, and university spinouts navigate growth, secure investment, and break into new markets. 


As CEO of multiple ventures, including scaling a technology business, I have developed and applied the Moonshot Method not just as a framework, but as a lived discipline.
 

I help ambitious founders and innovation leaders turn deep-tech projects into scalable, investor-ready businesses, using moonshot thinking and proven growth systems.
 

For over 25 years, I’ve worked across Scotland and Oxford, building spinouts, advising technology CEOs, and developing support programmes that turn breakthrough research into high-growth companies. My focus is always founder-centred: creating clarity, building strong teams, and structuring ventures capable of global scale.
 

I work at the intersection of deep-tech commercialisation and growth strategy. With universities and investors, I guide the spinout process. With CEOs, I help navigate critical growth stages, from first sales to structured scaling. Across both, I use the Moonshot Mindset: aiming higher, moving faster, and achieving what others think impossible.
 

Our Venue

Rhodes House

Since 1929, Rhodes House has been an Oxford landmark—a Grade II* listed country house in the heart of the city, now home to Oxford's most technologically advanced conference centre. It's where influential conversations on leadership and impact happen, making it the ideal setting for The Moonshot Factory.


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